
How many times have I read the advice on cutting my grocery bills that tells me I should buy generic? I'm told I will not notice a taste difference and will save beaucoups of $$$ because generic products do not pass along the cost of advertising. And I will save because of not "paying for a name." So I'm repeatedly told.
My considered opinion, after years of putting this to a test: This advice is exactly bass-ackwards.
Wanna save on groceries? Use your freezer whenever you catch perishable items on sale; use coupons; and my favorite and most useful piece of advice, staple items aside, buy only what is on sale and build your meals around those items.
That latter point runs counter to another common piece of advice: always make a list. Well, I never do that except for staple items I need (there is nothing more annoying than getting home and finding you neglected to get something you needed and intended to buy, but plumb forgot ... unless maybe it is getting home and finding out the bagger left out an item you needed AND paid for!).
It isn't because I love spontaneity that I don't make a list. It's just that it limits my thinking. For example, last week my store was closing out some family sized cheese enchiladas on Spanish-style rice entrees for half price. I bought two for what one would have cost (and I would have never paid that anyway), which gave me enough for eight meals if I threw in some canned beans, which are dirt cheap anyway and seemingly always on sale. Yeah, I may sometimes eat the same thing a few times over the course of a week, but it is worth it to save and still eat well (by the way, the other entree is still in my freeze for later). Besides, people don't complain about fast food burgers several times a week.
I could give many examples of how this pays off for me. Prepared meatballs are often sold "buy one get one free." Spaghetti sauce, like beans, is another item that is always on sale, one brand or another (again, I'm not talking generic). Spaghetti and meat balls, with garlic bread and/or a side salad is a sure winner. And how about a few meatball sandwiches for lunches? Or you could pick up one of those packages of "just-add-butter-and-water" flavored noodles and add a few meatballs to that. How about an envelope of brown gravy mix? Fix that and simmer some of the meatballs in the gravy, then pour over rice (another dirt cheap item). The possibilities are endless thinking this way. But I digress.
I say the generic advice is bass-ackwards because - once you think about it - any fair test will reveal that generic items scrimp on their ingredients, using lesser qualities and lesser amounts, AND YOU WILL DEFINITELY NOTICE THE DIFFERENCE if your taste buds are working.
Try making a half-sandwich out of one piece of generic or store-brand bread folded in half. It will shatter and crumble apart like Styrofoam. Ditto with crackers. I use crackers a lot ... longer shelf life, less expensive, and just about anything you can put on bread can be put on crackers, and without all the extra carbohydrates. I got so tired of trying to spread meat salads or peanut butter onto cracker crumbs that I went back to a name brand cracker.
What about soups? You can buy store brand soups that look so much like Campbell's you might mistake them if you aren't paying attention to the labels. But the taste! Watered down stocks and third or fourth rate tomatoes, that all the salt and seasonings in the world will not mask. Do companies not taste test their finished products?
I don't have too big a problem with generic condiments, mustard usually tastes the same, mayo only slightly inferior ... but what is nastier than generic catsup (or is it ketchup)?
Generic canned beans are almost always bland, and generic canned vegetables are almost always either hard or mushy. Generic packaged food like meat "helpers" (what few varieties are available) are, again, uniformly inferior.
I have tasted off-brand sausage that seemed to me to be more groundhog than ground hog. And, again, all the seasonings in the world wouldn't mask this. But believe me, they wouldn't use that much seasoning, anyway.
I could go on and on. But I have tried, repeatedly, to get on the generic grocery bandwagon, but always fall off because of dissatisfaction. Look, frugality is not about lessening your quality of life. Frugality has to do with getting the most for your money. Eating is one of life's finer pleasures. Don't ruin it with unpalatable foodstuff. That isn't the way to save money.
Now it is very true that you pay more for a "name." But wait a minute. Is that such a bad thing? A name is a reputation when you are doing business. I feel better dealing with a firm that has a solid, time-tested reputation and a good name they feel they must uphold. It is really true that in most cases you get what you pay for. So generic food shopping is bass-ackwards thinking.
When you consider the lack of quality ingredients in generic food, combined with the fact that there is no advertising costs involved, you can see that you are being ripped off big time price-wise!
So, my advice is to work at being a savvy shopper AND a creative cook. This is a winning combination and easier than you think.
And the next time you see that well-known superstore's commercials showing families laughing and giggling over a dinner the mother cooked with store-brand ingredients for less than two dollars a serving, rest assured they are playing in their food and making sport of how bad cheap food really does taste.